Easy Read marketing materials for INAS Global Games
In 2019, we worked with Brisbane Marketing – the economic development board for the Greater Brisbane Region. Their purpose is to promote Brisbane and its surrounds to local, national and international markets. Brisbane Marketing were selected to help promote the INAS Global Games, which are the world’s largest sporting event for elite athletes with intellectual impairment. The organisation wanted to ensure that the information they developed about the games was accessible as possible for all athletes coming to Brisbane.
To support this aim, we worked with Brisbane Marketing to create an Easy Read booklet, INAS Global Games: Athlete’s Guide to Brisbane. This booklet included important information about the INAS Global Games, as well as what athletes could do in Brisbane when they weren’t competing. It also included a welcome message from the Hon Scott Morrison MP – Prime Minister of Australia, Annastacia Palaszczuk MP – Premier of Queensland and Minister for Trade, and Adrian Schrinner – Lord Mayor of Brisbane.
We worked very closely with the team at Brisbane Marketing to make sure the Easy Read we produced had a consistent look and feel to the marketing collateral they had already developed. To achieve this, we needed to think outside the box to create an Easy Read that was different to our usual template but structured in a way that would make sure it was still communicating the information to our target audience. Brisbane Marketing was thrilled with the final product and received great feedback from other stakeholders.