When you make your content accessible, you’re able to reach a broader audience. This can include people with disability, people with low literacy skills and people with English as an additional language. If your content is concise, easy to read and understand, and in an easy-to-use format, you help everyone to get the information they need.
When people have a clear sense of what you’re asking them to do, you also get better results. This is true for everything from making more sales to increasing compliance. Not only do people feel more confident that they’ve understood the information you’ve given them, but they are also less likely to make mistakes with the task you want them to complete – such as filling in a form, paying a bill or purchasing a product. If they understand a task clearly, they are also less likely to ask for help – freeing up your staff for other work.
Easy Read
Easy Read is information that is presented in a way that is very easy to understand.
In its simplest form, it uses images to support text, large font sizes and plenty of white space. Easy Read is currently used extensively for audiences with disability.
However, it is also becoming more widely used for audiences with low literacy levels, in Aboriginal and Torres Strait Islander communities or where English is an additional language.
Easy Read content can be used on any type of publication, from a marketing booklet to a website or an extensive report. To date, we have worked on everything from consultation papers to consent forms, policies and procedures, surveys and even legislation.
Plain language
Plain language is a way of presenting information that helps someone understand it the first time they read or hear it.
Using plain language makes good business sense. You’re able to communicate well with your clients and customers and give them what they want – information that is accessible and easy to understand. Readers want an effortless, readable and clear writing style. Plain language is clear language – it is simple and direct, but not simplistic.
Our other accessibility services
We offer a range of communication services specialising in accessibility. This means that whenever you work with us, you can be assured that the work we deliver to you is fully accessible and designed to reach the widest possible audience.
- Focus group testing and community consultation – testing documents with your target audiences to make sure they will work for you.
- Web design and development – developing fully accessible websites that reflect your brand and your business goals and, most importantly, are easy to use.
- Accessible documents – creating accessible Microsoft Word documents, PDF files, ePub formats and accessible HTML.
- Training workshops – helping you to build capacity in your organisation with our Easy Read, plain language and accessible documents workshops.
If you’d like to talk to us about any of these services, you can phone us on (03) 9585 2299 or email us at info@informationaccessgroup.com. Or you can request a quote here.
