The INAS Global Games is the world’s largest sporting event for elite athletes with intellectual disability from around the world. This year, Brisbane is hosting more than 1,000 athletes who will be competing in 10 different sports, including basketball, cycling and rowing.
To help make this event as inclusive as possible, we worked with Brisbane Marketing – an organisation dedicated to promoting Brisbane and its surrounds to local, national and international markets. Together, we developed the Easy Read booklet, INAS Global Games: Athlete’s Guide to Brisbane.
This booklet includes important information about the INAS Global Games, as well as what athletes can do in Brisbane when they aren’t competing. It also includes a welcome message from the Hon Scott Morrison MP – Prime Minister of Australia, Annastacia Palaszczuk MP – Premier of Queensland and Minister for Trade, and Adrian Schrinner – Lord Mayor of Brisbane.
We worked very closely with the team at Brisbane Marketing to make sure the Easy Read we produced had a consistent look and feel to the marketing collateral they had already developed to promote Brisbane and the INAS Global Games.
To achieve this, we needed to think outside the box to create an Easy Read that was different to our usual template but structured in a way that would make sure it was still communicating the information to our target audience.
Find out more on the INAS Global Games website.